Baker's Craft
Food & Beverage
Baking Nashik's Sweetest Moments
From a single manufacturing unit to Nashik's favorite celebration partner
18 Months
Campaign Duration
+24,900%
Total Growth
Platform Growth Breakdown
A detailed look at the growth across each social media platform
The Challenge
Baker's Craft, with manufacturing roots in Satpur and outlets across Nashik (Trimurti Chowk, CIDCO), was already a local favorite for daily breads and puffs. However, they wanted to capture the high-margin 'Custom Celebration Cake' market. Our mission was to showcase their artistry—moving beyond 'just a bakery' to become the top choice for weddings, birthdays, and themed events in Nashik.
Our Strategy
- 1
Visual Menu Engineering: High-res photography of their 'Red Velvet' and 'Rasmalai' cakes
- 2
Behind-the-Scenes Reels: Showcasing the freshness of the Satpur manufacturing unit
- 3
User-Generated Content: Reposting customer birthday celebrations with #BakersCraftMoments
- 4
Seasonal Campaigns: Special hampers for Diwali and Raksha Bandhan
- 5
Influencer Tasting: Inviting Nashik food bloggers to try the new 'Donut & Brownie' range
- 6
Location-based targeting: Ads focused on College Road and Gangapur Road areas
Top Performing Content
The videos and posts that drove the most engagement
Perfect Snack Boxes for schools or office events
Plum Cakes
The Team Behind the Magic
The creative minds who made this transformation possible
Next Case Study
