Merging surgical precision with facial aesthetics.
Industry
Healthcare / Oculoplasty
Year
2024
Services
The Challenge
Oculoplasty is a highly specialized field sitting between Ophthalmology and Plastic Surgery. Dr. Niteen Dedhia faced a common challenge: patients often confused his services with general eye care (like cataract/Lasik) or general plastic surgery. He needed a digital presence that clearly defined his niche—treating eyelid disorders, orbital trauma, and facial aesthetics—while establishing authority in Central India.
The Solution
We built an educational-first platform that demystifies Oculoplasty. We structured the site to clearly distinguish between 'Functional Surgeries' (like Ptosis or DCR) and 'Aesthetic Procedures' (like Botox or Blepharoplasty). We implemented a 'symptom-based' navigation to help patients self-identify issues, ensuring the right patients reached the right specialist.
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