Krafted Millets
Health Food & CPG
Reviving Ancient Grains
Making healthy snacking accessible with Zero Maida & Zero Preservatives
24 Months
Campaign Duration
+24,900%
Total Growth
Platform Growth Breakdown
A detailed look at the growth across each social media platform
The Challenge
Krafted Millets, founded by Girish Bothara and Praniti Mehta in Nashik, faced the challenge of reintroducing ancient grains to a modern audience used to processed snacks. Our mission was to demystify millets, moving them from 'boring diet food' to 'delicious daily staples' through educational content, recipe showcases, and highlighting their Zero-Maida, preservative-free promise.
Our Strategy
- 1
Educational Reels aimed at 'Millet Confusion' (How to cook Jowar/Bajra)
- 2
highlighting the 'Farm-to-Fork' journey and zero-preservative promise
- 3
Recipe series: Replacing common junk food with Millet Noodles and Cookies
- 4
Influencer collaborations with health coaches and nutritionists
- 5
Focusing on the 'Gluten-Free' and 'Diabetic Friendly' benefits in content
- 6
Behind-the-scenes content showing the manufacturing process in Nashik
Top Performing Content
The videos and posts that drove the most engagement
Ragi Rice Salad
Jowar Rawa Uttapam
Ragi Dosa & Peanut Chutney
The Team Behind the Magic
The creative minds who made this transformation possible
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