The Steps & Shoulder Clinic
Healthcare & Surgery
Specialized Joint Care
Establishing Nashik's first dedicated center for Shoulder & Knee Arthroscopy
14 Months
Campaign Duration
+24,900%
Total Growth
Platform Growth Breakdown
A detailed look at the growth across each social media platform
The Challenge
Steps & Shoulder Clinic, led by Dr. Hitesh Pawar, is a niche facility in Nashik focusing exclusively on Arthroscopy and Sports Injuries. The challenge was that patients often confused 'general orthopedics' with 'specialized keyhole surgery.' Our mission was to educate athletes and the elderly alike about the benefits of minimally invasive procedures for frozen shoulder and ligament tears.
Our Strategy
- 1
Niche Education: Breaking down complex terms like 'Rotator Cuff Tear' into simple vernacular reels
- 2
Sports Focus: Targeting local cricket and badminton communities with injury prevention tips
- 3
Live Surgery Demonstrations: Demystifying the 'Keyhole' aspect to reduce fear
- 4
Patient Recovery Vlogs: Showing patients lifting their arms fully post-surgery
- 5
Local SEO: Ranking #1 for 'Shoulder Specialist in Nashik'
- 6
Interactive Q&As: Weekly 'Ask the Expert' sessions on knee pain
Top Performing Content
The videos and posts that drove the most engagement
Quick Recovery after Shoulder Injury
Shoulder Dislocation
Meaning of AVN
“Most patients didn't know a 'Shoulder Specialist' existed until they saw our content. Digital marketing has helped us filter the right patients—people who need specialized care now come directly to us instead of bouncing between general physicians.”
Dr. Hitesh Pawar
Shoulder & Knee Specialist
The Team Behind the Magic
The creative minds who made this transformation possible
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